Mission
The culture shift Beaver fans have been waiting for.
BVR ST CO isn't your typical collective, company, or community—we're all three and none of them. We're a movement built to drag Oregon State out of outdated traditions and into the pulse of modern culture. Born from the streets and fueled by hype, we exist to redefine what it means to rep the Beavers.
Our mission is simple: elevate, disrupt, innovate.
We're here to serve Oregon State's fans, athletes, and community with a punk-driven energy that refuses to play it safe. While others stick to the playbook, we're writing our own rules. We curate exclusive product drops, forge partnerships with boundary-pushing brands, influeners, and creators, and craft experiences that blur the lines between digital innovation and raw, in-person energy.
We're not following compliance—we'll challenge them.
BVR ST CO is where Oregon State's underground culture meets mainstream impact. We're building a space where authenticity trumps conformity, where the products create chaos, and where being a Beaver means something bold and unapologetic.
This is more than merch. This is more than community. This is cultural revolution.
Welcome to the new era of Oregon State. Welcome to BVR ST CO—where tradition meets innovation, and the future of Beaver culture begins.
We don't just rep the brand. We are the brand.
Transparent Pricing & Supporting Student-Athletes
Our pricing is designed to maximize financial benefits for Oregon State student-athletes and keep prices as low as possible.
Here's exactly how our commission structure works:
- Affiliates receive: 40% of selling price
- We maintain: 60% of selling price (50% covers product cost + 10% buffer for fees/expenses)
Example Price Breakdown:
- Cost to make product: $20.00
- Selling price of product: $40.00 (calculated as $20.00 ÷ 0.50)
- Affiliate receives: $16.00 (40%)
- We receive: $24.00 (60%)
- After covering cost: $4.00 profit buffer (10%)
- If the 10% is not needed to cover any additional expenses, the profit is put towards both operational expenses for the team and marketing efforts that support the student-athletes who model and promote our brand.
This structure ensures student-athletes get a strong 40% commission while maintaining profitability with a 10% buffer for additional expenses.
Don't have an affiliate code at checkout, but want the athletes to earn as much as possible? No problem.
The majority of our profits go directly into marketing efforts that support the student-athletes who model and promote our brand. Your purchase still benefits Oregon State student-athletes, whether you use an affiliate code or not.